Tracking What Matters Most (Part 1 of 7)

The First of Seven Steps to a Financially Fit Business

In this episode of the Financially Fit Business podcast, I introduce the seven key parts of a financially fit business and begin with the first: tracking what truly matters. Every successful business must track its revenue-producing units, cash flow, and financial statements to stay healthy.

I explain why most business owners struggle with numbers and how tracking billable hours, meals served, memberships, or other units of revenue provides a clear picture of profitability. You will also learn why reviewing cash daily and financial statements monthly are essential habits for long-term success.

This episode sets the foundation for the coming series, where we will explore each part of a financially fit business in depth.

Listen To My Other Podcast Episodes

Help Clients Build Better Budgets and Prepare for 2027

Budgeting is more than predicting expenses. Ruth King and Rob Wood discuss how financial professionals can help clients protect cash flow, plan for taxes, and build stronger businesses.

When Should You Fire a CPA Client? A $71,000 Lesson

A contractor’s unexpected $71,000 tax bill raises difficult questions about client responsibility, CPA communication, and when ending an advisory relationship makes sense.

How Small CPA Firms Can Compete and Grow

Small CPA firms don’t need big budgets to compete. This week Ruth King and Marjorie Natali discuss practical ways to strengthen client relationships, improve efficiency, and grow.

Safer Accounts Payable Payments for Your Clients

Could your clients reduce payment fraud, simplify accounts payable, and even earn rebates? Max Almerico explains what CPAs and bookkeepers should watch for.

The Future of Accounting: Will Your Firm Adapt?

What can buggy whip manufacturers teach CPAs about AI? Ruth King explores why accounting firms must rethink their value and consider advisory services.