Get Booked Solid Using Google, LinkedIn, and Reviews
In this episode, I talk with James Donovan, founder of Nine2Media and author of Booked Solid, about how accountants and fractional CFOs can grow without relying on referrals.
First, we break down why showing up on Google matters more than ever. James explains how Google Business Profiles and Local Service Ads drive high-intent leads. He also shares why firms that ignore Google lose visibility to competitors.
Next, we discuss online reviews. Reviews build trust with prospects. They also signal credibility to Google. As a result, firms with consistent reviews rank higher and attract better-fit clients.
Then, we shift to LinkedIn. James explains how daily connection activity builds authority over time. In addition, we discuss how LinkedIn newsletters keep you visible without fighting email deliverability issues.
Finally, we cover what to track. We focus on leads, booked appointments, and revenue. We also discuss how AI can handle repetitive tasks so you can protect margins while keeping the human relationship front and center.
If you want predictable growth without aggressive selling, this episode outlines clear steps you can apply immediately.