The Ideal Financial Advisory Client | Financially Fit Business

Financial Trends, Trailing 12s, and Profitability Insights

Tracking financial trends over time reveals far more than monthly reports or bank balances. In this episode, I explain how trailing twelve-month data, key ratios, and profitability per unit help business owners understand the true financial health of their companies and make better decisions with confidence.

The Ideal Financial Advisory Client | Financially Fit Business

How Assessments and AI Strengthen Your Team

This episode explores how personality assessments and AI-driven insights help accounting firms and small businesses hire smarter, develop stronger teams, and improve retention. Ruth talks with Mark Ferris, CEO of Panalytics, about understanding team strengths, identifying development opportunities, and using data to make better managerial and recruiting decisions.

The Ideal Financial Advisory Client | Financially Fit Business

Tracking What Matters Most (Part 3 of 7)

Pricing and recurring revenue are two of the most powerful levers in a financially fit business. In this episode, Ruth explains how to calculate pricing from the bottom up, why dynamic pricing matters in seasonal businesses, and how recurring revenue creates stability, loyalty, and long-term profitability.