If you are like me, you don’t want your business to “crash and burn” like the early rocket experiments. Scientists eventually got it right. They learned from their mistakes and now rockets quickly get to their destinations…most of the time. If they are destroyed, scientists figure out what happened and make sure that it doesn’t happen again. The same is true for your profits. Analyze them and determine what happened and learn from those mistakes so you don’t do them again.
The Rocket Profits first step answers: “Where do you want to go?” and the Corollary, “Why?”
For example, John F. Kennedy, in his speech to congress on May 25, 1961, asked for funding for the first moon shot. He proposed that the US “should commit itself to landing a man on the moon and returning him safely to earth by the end of the decade.” It was an out-of-the-box, almost science fiction goal – microprocessors had not been invented yet.
Now the Corollary, Why?
On September 12, 1962, John F. Kennedy followed up his Congressional Speech with a speech in Houston. He said, “We choose to go to the moon. We choose to go to the moon in this decade and do the other things, not because they are easy, but because they are hard, because that goal will serve to organize and measure the best of our energies and skills, because that challenge is one that we are willing to accept, one we are unwilling to postpone, and one which we intend to win, and the others, too.
Now the why, behind the why:
The United States was in the cold war with the Russians and he wanted to rally the country around an audacious goal, the “Moon Shot,” which, today, has come to mean any goal that is 10X rather than 10%.
How does this relate to your businesses? Answer the questions:
· Where do you want to take your business? Why?
· What can you 10X? Can you exponentially increase the number of maintenance customers each year? Can you 10X the number of customers you profitably serve?
Next week I’ll give you the eight baseline questions to answer.
The First Time Manager – Sales, gives great ideas for a person who has been in sales and promoted to sales manager.
However, this advice is great for any field or office person who is promoted to manager!
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