Billing by the hour has been the standard for decades in accounting and advisory services. But is it actually serving your business or your clients?
In this episode of the Financially Fit Business podcast, I talk with Dan Lucas, founder of Credo Financial Services, about his transition away from billable hours to a value-based pricing model.
Dan shares the real reason behind the shift. It was not theory. It was pain. Managing time tracking across teams, dealing with billing disputes, and constantly justifying invoices created friction internally and externally. More importantly, it limited the ability to truly serve clients.
We explore how value-based pricing changes everything:
- Stronger client relationships built on trust, not time
- Improved margins without increasing workload
- Clear expectations set upfront
- More freedom to focus on delivering meaningful outcomes
Dan also explains how firms can rethink pricing by focusing on the value delivered rather than hours worked. When clients clearly understand the value, pricing becomes easier, conversations improve, and referrals increase.
This episode is especially relevant for CPAs, consultants, and service-based businesses looking to scale without adding complexity.
If you want to improve profitability, reduce friction, and build stronger client relationships, this is a conversation worth listening to.