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Tracking What Matters Most (Part 3 of 7)

Pricing and Recurring Revenue (Step 3 and Step 4)

In this episode, I walk you through Steps 3 and 4 in building a financially fit business: pricing and recurring revenue. You’ll learn how to back into your ideal price using net profit, overhead, and direct costs, how to adapt pricing in slower and busier seasons, and why recurring revenue is one of the strongest foundations you can build into your business.

More importantly, I’ll share examples across industries so you can decide where these strategies fit into your own operations.

Listen To My Other Podcast Episodes

What Your Ratios Aren’t Telling You

Small shifts in your balance sheet can signal big problems ahead. In this episode, I walk through how current ratio and quick ratio trends reveal profitability, cash flow strength, and hidden inventory issues so you can act before they become serious financial problems.

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Why Value-Based Pricing Beats Billable Hours

What if billing by the hour is limiting your growth? In this episode, I talk with Dan Lucas about shifting to value-based pricing, improving client relationships, and building a more profitable, scalable firm.

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Understanding Productivity Ratio Trends in Your Business

Small changes in your productivity ratio can reveal important trends in payroll efficiency, revenue performance, and business profitability. In this episode, Ruth explains what to watch for and why it matters.

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Gross Margin Trends: What Small Changes Reveal About Your Business

Small changes in gross margin can reveal hidden problems in your business. In this episode, I explain how to spot trends early and protect profitability.

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Subtle P&L Trends That Signal Bigger Profit Problems

Small changes in your profit and loss statement can quietly turn into major profitability problems. In this episode, I explain how trailing twelve month trends reveal early warning signs so you can protect margins and strengthen your business.

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