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Getting Booked Solid Without Selling: Modern Marketing for Accountants

Getting Booked Solid Without Selling: Modern Marketing for Accountants

by RuthKing | Jan 12, 2026 | Podcast Episode

In this episode, I speak with James Donovan about how accountants and fractional CFOs can get booked solid using Google, LinkedIn, online reviews, and inbound systems without selling.

Is 10% Net Profit Enough?

Is 10% Net Profit Enough?

by RuthKing | Jan 12, 2026 | Business Finance, Business Practices, Profitability Strategies

Many business owners aim for a 10% net profit margin—but is that actually enough? In this article, we break down what healthy businesses earn, how to evaluate profitability, and what benchmarks successful companies use.

Fun Financial Facts to Start the New Year

Fun Financial Facts to Start the New Year

by RuthKing | Jan 9, 2026 | Business Practices, Recruiting & Hiring

The new year is the perfect time to think about finances in a fresh way. These fun financial facts highlight surprising insights about money, business performance, and financial success.

Getting Booked Solid Without Selling: Modern Marketing for Accountants

Financial Review: The Final Step to a Financially Fit Business

by RuthKing | Jan 5, 2026 | Podcast Episode

A monthly financial review is where clarity replaces guesswork. In this episode, I explain how to evaluate your P&L and balance sheet using simple graphs and key ratios to spot trends, uncover problems early, and protect the long-term health of your business.

Death by 1,000 Cuts – Abdicating the Responsibility for the Financial Side of Your Company

Death by 1,000 Cuts – Abdicating the Responsibility for the Financial Side of Your Company

by RuthKing | Dec 31, 2025 | Business Practices, Recruiting & Hiring

Many business owners unintentionally damage their companies by avoiding the financial side of the business. Over time, small financial issues compound into serious problems. This article explains why owners must stay engaged with their company’s financial health to prevent “death by 1,000 cuts.”

Getting Booked Solid Without Selling: Modern Marketing for Accountants

Take an Unplugged Vacation Without Your Business Falling Apart

by RuthKing | Dec 29, 2025 | Podcast Episode

Taking time off should restore your energy, not create anxiety. In this episode, I talk with Brandon Poe about how business owners can truly unplug from work while ensuring their business continues to run smoothly.

Getting Booked Solid Without Selling: Modern Marketing for Accountants

Budgeting the Right Way: Build Your Budget from the Bottom Up

by RuthKing | Dec 22, 2025 | Podcast Episode

Budgeting should not start with wishful revenue goals. In this episode, I explain how to build a practical, bottom-up budget based on how your business actually generates revenue, so your numbers support real profitability.

Death by 1,000 Cuts – Abdicating the Responsibility for the Financial Side of Your Company

Death by 1,000 Cuts – Marketing Budget that Isn’t Based on Results

by RuthKing | Dec 22, 2025 | Business Practices

Why Marketing Budgets Must Be Tied to Measurable Results The next death by another little cut: Having a Marketing Budget that Isn’t Based on Results This is a conversation I had with a client who did an advertising campaign: “We spent $11,000 on advertising and...
Getting Booked Solid Without Selling: Modern Marketing for Accountants

Part 6: Accountant Connect: Pay Data, Compliance Insights, and Business Valuation Support

by RuthKing | Dec 15, 2025 | Podcast Episode

This week I sit down with Heather Spraduto from ADP to explore Accountant Connect, a free platform that helps accountants and advisors answer real client questions using pay and benefits benchmarks, compliance alerts, and business valuation insights that support smarter decisions.

Death by 1,000 Cuts – Abdicating the Responsibility for the Financial Side of Your Company

Death by 1,000 Cuts – Don’t Give Employees KPI’s and Annual Reviews

by RuthKing | Dec 15, 2025 | Business Practices

When employees lack clear performance metrics, accountability and productivity often decline. This article explains why KPIs and annual reviews are essential tools for improving employee performance and building a stronger business.

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