Financially Fit Business Podcast
What Your Ratios Aren’t Telling You
Small shifts in your balance sheet can signal big problems ahead. In this episode, I walk through how current ratio and quick ratio trends reveal profitability, cash flow strength, and hidden inventory issues so you can act before they become serious financial problems.
Why Value-Based Pricing Beats Billable Hours
What if billing by the hour is limiting your growth? In this episode, I talk with Dan Lucas about shifting to value-based pricing, improving client relationships, and building a more profitable, scalable firm.
Understanding Productivity Ratio Trends in Your Business
Small changes in your productivity ratio can reveal important trends in payroll efficiency, revenue performance, and business profitability. In this episode, Ruth explains what to watch for and why it matters.
Gross Margin Trends: What Small Changes Reveal About Your Business
Small changes in gross margin can reveal hidden problems in your business. In this episode, I explain how to spot trends early and protect profitability.
Subtle P&L Trends That Signal Bigger Profit Problems
Small changes in your profit and loss statement can quietly turn into major profitability problems. In this episode, I explain how trailing twelve month trends reveal early warning signs so you can protect margins and strengthen your business.
Outsourcing for CPAs: Scale Your Firm Without Burning Out
Struggling with talent shortages or tax season burnout? In this episode, I explore how outsourcing for CPAs can help you scale, increase advisory time, and build a more profitable, less stressful firm.
How to Prepare for and Lead a Financial Advisory Client Meeting
In this episode, I explain how one simple question can transform your client relationship: What is the end game for your business? I walk you through how I prepare for a financial advisory client meeting, use financial statement trends to uncover hidden risks, and confidently position monthly advisory services that create recurring revenue and deeper client value.
How to Price Advisory Services | Financially Fit Business
In this episode, I break down how I price advisory services using simple, recurring monthly models that remove billable hours, eliminate surprise fees, and create consistency for both my clients and my business. I also share what to include, what to exclude, and how understanding past client spend makes pricing clearer and more confident.
How to Enroll Clients in Advisory Services | Financially Fit Business
Enrolling clients in advisory services doesn’t require hard selling. In this episode, I explain how to identify candidates, initiate low-pressure conversations, ask the right questions, and position advisory services as a natural extension of existing client relationships.
The Ideal Financial Advisory Client | Financially Fit Business
Financial advisory services thrive when you work with the right clients. In this episode, Ruth King explains how to identify ideal advisory clients, eliminate billable hours, stabilize cash flow, and deliver higher-value guidance that builds trust, retention, and referrals.
Financial Trends, Trailing 12s, and Profitability Insights
Tracking financial trends over time reveals far more than monthly reports or bank balances. In this episode, I explain how trailing twelve-month data, key ratios, and profitability per unit help business owners understand the true financial health of their companies and make better decisions with confidence.
Getting Booked Solid Without Selling: Modern Marketing for Accountants
In this episode, I speak with James Donovan about how accountants and fractional CFOs can get booked solid using Google, LinkedIn, online reviews, and inbound systems without selling.